Love for children

This endeavor has been fueled by our love for children and our dedication to their well-being during the rollercoaster of teenhood. Powder Puff is not just a brand; it's a testament to our commitment to ensuring that every child experiences comfort, confidence, and joy during this crucial stage of their lives.

Magic of cotton

 It's beyond debate that the layer closest to your skin must mimic a second skin. Rest assured, cotton fabric accomplishes this feat. Speaking technically, combed cotton performs admirably - it's feather-light, absorbent and breathable, blended with premium elastane which effortlessly conforms to your body making you forget it's even there.

Safe for skin

All Powder Puff inners come treated with a 100% Bio Wash that actively battles against bacteria, fungi, mold, and odours. This treatment is entirely safe and leaves the product's color, texture, and sensation untouched. In practical terms, you're free to engage in any activity you like, wherever you please comfortably without any worries.

Comfort All day - All year

Living in a tropical country with warmth enveloping us throughout the year, our products are designed to tackle the discomfort that come with this weather. We've ensured that the knits in our fabric swiftly absorb moisture (sweat) away from your skin that allows your skin to breathe easily, feel light and enjoy comfort all day long.

Slip it on - Hassle Free

Who declared that restraining wires, heavy padding, fasteners, and uncomfortable labels were a necessity? Let's just let your girl be herself! And so we have discarded anything that makes her feel uncomfortable.

Zero waste packaging

Reusable packaging is part of the broader movement towards sustainability and reducing the environmental impact of consumption. Our cloth bags can be used to pack your innerwear for travel or used to store your treasures. Our candy packaging wrap can be used as a snack box napkin or wipes. The tags that we have used are plantable. Encourage children to get their hands in the mud and watch the paper sprout.