Our Story

As a mother of twin daughters, I was on a quest to find the ideal innerwear for my children. I faced numerous challenges in the search for perfection, dealing with elasticated waistbands that caused itching/rashes and uncomfortable straps and hooks, coupled with fabric that didn't feel like second skin. I failed in my search and these challenges led me to create them myself.

My mission was simple designing and creating garments that feel comfortable without costing the earth. With the help of my daughters' invaluable feedback and comments on how the garments fit their bodies I have been able to accomplish this task.

"Powder Puff" as I like to call it, was part of the first kids' design collection way back in my college days. I proudly present to you innerwear that's sustainable, stylish, eco-friendly, and comfortable. Catering to the extraordinary, fearless, and confident young individuals of this generation who will love wearing it. It's nostalgic and a dream come true to launch.

Inspired by the wonders of nature and the joyous spirit of children, each Powder Puff garment is a blend of softness and comfort, thoughtfully designed to cater to the bold and daring nature of teenagers.

The Grand Metamorphosis

Being a teenager is challenging. They are entering adulthood, struggling to discover themselves in the myriad of possibilities. While the innocence of their childhood is still lingering it constrains them to face the demands of a fluid and ever-changing world. Still curious, their thoughts and physique are not as mature as an adult while their range of emotions are difficult to name and manage.

Be Prepared For The Changes

  • They experience hair growth where it didn't happen before.
  • She feel anxious about her changing body and looks.
  • Physical growth results in hormonal changes causing sweat glands to secrete more, causing body odour and discomfort across the body.
  • Discharge of bodily fluids as a part of their menstrual cycles.
  • Just as those hormones change the way her body looks on the outside, they also change how they feel on the inside.
  • Their body is adjusting to all the new hormones, so is her mind.

Remind your little girl always to keep in mind that there is no right or wrong way to look. She is unique, both on the inside and the outside