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Our Story

Powder Puff was created by a mother for her twin daughters, aiming to make comfortable and fun innerwear for young girls.

Our goal is to provide the best everyday basics for your daughter, using soft, high-quality materials that ensure both comfort and confidence.

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Our Photography

At Powder Puff, as a mother with girls of my own, it doesn’t sit well with me to focus on how our products look on someone else. Instead, we focus on how they make your daughter feel—comfortable, confident, and ready to take on the world. That’s why we only show the products themselves, highlighting the fit and comfort that truly matter. That’s what’s most important to us