Hello, I'm Shuba
Welcome to Powder Puff.
I’m a mom of twin girls, a designer, a former teacher—
and now, the founder of this little brand with a big heart.
Powder Puff didn’t begin as a business.
It started with a quiet moment one morning—
when I looked at my daughters and thought,
“They need something.”
Not something fancy. Not something they could ask for.
Just a soft, comfortable first layer that felt right for them.
Something that didn’t feel too grown-up or awkward.
But I couldn’t find it. Everything in stores felt too mature, too shaped, or simply too uncomfortable. So, I decided to make it.
With the support of my husband’s garment unit, I had the rare chance to explore.
I tested fabrics, adjusted fits, and obsessed over every tiny detail—
not as a product designer, but as a mother.
I asked the real questions:
- “Will they fidget with this in class?”
- “Will it be comfortable during sports?”
- “Will they want to wear it—or will I have to remind them?”
After many prototypes (and a lot of learning), I created what I couldn’t find:
A gentle first bra that doesn’t feel like a big deal.
If you’ve landed here, chances are you’re in that same in-between moment.
Your daughter’s not quite asking, but she’s growing.
And you’re just looking for something that helps her feel… okay.
Not rushed. Not self-conscious. Just comfortable.
That’s what Powder Puff is here for.
This isn’t a milestone.
It’s not a “big talk.”
It’s just something soft, folded quietly in her drawer,
waiting for when she’s ready.
Thank you for being here. Truly.
I created Powder Puff for my girls—but now, it’s for yours too.
With warmth,
Shuba
Founder, Powder Puff
Our Photography
Loved by Teens, Trusted by Parents
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Teen Specific Clothing
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Itch-Free Comfort
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Fit Guarantee
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Breathable Cotton
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Skin-Safe Dyes (GOTS Certified)
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Free Shipping
